Free shipping on orders over €50 · Born in a kitchen in Vaasa, Finland
BestsellerVegan

Mai-Ami Curl Defining Cream

Wash-and-go definition for coils and curls

4.8 (243)

Flaxseed gel and whipped shea give coils and curls soft, touchable hold with real hydration. No drying alcohols, no silicones, no crunch — clumps stay defined through day three.

Size

18,90 €

Free shipping over €50 · dispatched in 2 working days

Vegan, cruelty-free and ethically sourced

Ingredient benefits

  • Flaxseed gel — Soft, flake-free curl hold
  • Unrefined shea butter — Seals in moisture and fights frizz
  • Marshmallow root — Slip for easier detangling
  • Glycerin — Pulls humidity into the hair shaft

How to use

  1. 1.Apply to soaking wet hair in sections.
  2. 2.Rake through, then scrunch upwards to form clumps.
  3. 3.Air dry or diffuse on low heat.
  4. 4.Scrunch out any cast once fully dry.

Customer reviews

4.8 (243)
5.0

Best definition yet

Type 4 coils, day-four curls still intact.

Keisha N. · August 2026

5.0

No crunch

Soft to touch straight out of the diffuser.

Ana L. · July 2026

4.0

Use plenty of water

Works best on drenched hair.

Fatou S. · May 2026

Pairs well with